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We designed two site-specific immersive installations for Sahrai showroom during Milan Design Week 2025, in collaboration with Reality Is.
The first was a fully mirrored room animated by generative visuals inspired by the brand’s floral and ornamental motifs, reinterpreted through AI and custom real-time processing. In the second room, a majestic carpet came to life through a site-specific videomapping intervention and suspended reflective surfaces.