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Commissioned by FSB (Fasten Seat Belt), we designed an interactive experience for the launch of the new Nike Air Max Muse.
Using hand gestures, users could paint the sneaker in real time, triggering dynamic AI-generated textures on screen.
The shoe model, treated as a 2D visual element, became the canvas for a customisable and immersive interaction.
Developed with TouchDesigner and AI visual synthesis.