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Ethereal AV Installation

2024

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Milano Design Week, IT

Ethereal is an immersive installation designed for American Express at Milan Design Week 2024 and developed in collaboration with Andrea Crespi. Expanding on the concept of a butterfly hologram, the installation merges sound design, audioreactive visuals, and synchronized video content across two lateral LED walls, enveloping the viewer in a constantly evolving digital landscape.

Blurring the boundaries between digital and physical, Ethereal is a cutting-edge exploration of immersive media, sound design, and visual art, where technology and creativity converge to create a hypnotic, ever-shifting experience.

American Express

Client:

ART DIRECTION
Andrea Crespi

VISUAL DIRECTION
Unolab Studio

SOUND DESIGN
Unolab Studio

ADDITIONAL DESIGNERS
Evegeniia Kiseleva
Guido Paracolli

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