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Adidas - Stan Smith

2026

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Milan, IT

Commissioned by Karla Otto, we developed the creative direction for the Stan Smith activation at Studio Boom in Milan, creating immersive scenographic visuals, site-specific video mapping, and lighting design.
Designed for a one-day activation, the visual content evolved throughout the experience, accompanying each moment of the program and culminating in the final DJ set. Together, these elements transformed the space into an immersive environment that embodied the identity of the brand.

Karla Otto

Client:

PRODUCTION & MANAGEMENT
Karla Otto

CREATIVE DIRECTION
Unolab Studio

VISUALS
Unolab Studio

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