unolab is a multidisciplinary design studio based in Milan
and focused on graphic & motion design, creative direction,
UI & UX design, live visuals and interactive installations.
unolab is a multidisciplinary design studio based in Milan
and focused on graphic & motion design, creative direction,
UI & UX design, live visuals and interactive installations.
unolab is a multidisciplinary design studio based in Milan
and focused on graphic & motion design, creative direction,
UI & UX design, live visuals and interactive installations.
unolab is a creative studio founded in Milan in 2020
specialised in visual content production and interactive installations
that explore the connection between visual arts, design, and new media.
B-3 Interactive Installation MDW24
B-3, Be Tree, is an interactive installation designed for IF! Festival, that places a living tree at the center of the experience, inviting dialogue between the natural and artificial worlds.
The installation integrates four types of sensors that capture a range of real-time environmental and biological data, processed and translated via four Arduino microcontrollers to transform the inputs into soundscapes and digital visualizations.
Visitors could engage with the installation through four headphones, each representing the sounds generated from the data of a specific sensor. This setup offered a focused and intimate way to experience the interplay between nature and technology, unveiling the otherwise silent dialogue of the tree.
Client:
Year:
Place:
Press release:
IF! Festival
Milano Design Week, IT
MILANO - Mediolanum Forum 04/11/2023
CONCEPT & PHOTOGRAMMETRY
A key element of the show was a digital avatar of Annalisa, created through a 3D photogrammetry.
We abstracted and stylized the model to represent her inner self, a symbolic presence that guided the show’s visual narrative and evolved across the performance, blending futuristic aesthetics with intimate symbolism, it became the visual thread that unified the entire experience.
CREDITS
SHOW DIRECTOR
Jacopo Ricci
VISUAL CONCEPT & DESIGN
Unolab Studio
VISUAL COORDINATORS // Unolab Studio
Stefano Veroni
Valerio Ruggiero
LIGHTING PROGRAMMING
Nicola Costamagna for Mork255
LASERS
Matteo D'Addio for Lasershow Rom
CREATIVE PRODUCER
Giorgio De Cassan
ADDITIONAL VISUAL DESIGNERS // Unolab Studio
Davide Valentino
Gabriele Calvi
Giacomo Villanese
Lorenzo Panzieri
Lorenzo Valentini
Luca Giovannardi
Vasco Elia D'Ospina
NOTCH
Lorenzo Venturini
Daniele Cattaneo
VIDEO OPERATOR
Luca Zanutto
SHOOTING CREDITS
Director: Sophie Perazzolo
Visual Supervision: Unolab Studio
DOP: Maila Bidoli
Executive: Jacopo Ricci
Producer: Francesca Cantagalli
Scenografo: Ibra Mahmoud
Stylist: Susanna Ausoni
1 Ass Stylist: Debora Oggioni
2 Ass Stylist: Kevin Giacco
1AD: Gaia Redondo
Gaffer: Nicolò Andreuccetti
Spark: Giorgio Messina
SteadyCam Op: Andrea Gabella
1AC: Jonas Ongaro
2AC: Alessia Gargano
Coreografo: Simone Baroni
Ballerina: Deborah Pini
Ballerina: Melanie Belligi
Ballerino: Kevin Amadio
MUA: Greta Agazzi
Hair Stylist: Andrea Pirani